EXAMINING THE ROLE OF BIG DATA AND PREDICTIVE ANALYTICS IN ENHANCING CUSTOMER EXPERIENCE AND PERSONALIZED FINANCIAL PRODUCTS. Finance and Management Review, [S. l.], v. 3, n. 2, p. 1–20, 2025. Disponível em: https://fmreview.online/index.php/journla/article/view/52. Acesso em: 11 apr. 2026.